Analysis of Global Tea Market and Tea Export of China

Analysis of Global Tea Market and Tea Export of China

1.The world’s major tea producing countries and productivity overview

In General, the world’s tea-producing areas are mainly concentrated in Asia, Africa and Latin America. Tea main producing countries include China, India, Kenya, Sri Lanka, Turkey, Vietnam, Indonesia, Japan, Bangladesh, Uganda, Argentina, Burundi, Iran, Malawi, Thailand and so on. According to FAO-IGG statistics, there are some countries as China, Kenya, Bangladesh, Burundi, Thailand and Uganda, whose tea garden area increased in 2014. The picking area of ??tea garden is flat with India, Turkey, Vietnam, Malawi, Iran and Argentina. Tea production in addition to Indonesia, Iran, Japan, Malawi and others decline.

2.World tea trade flow

Morocco is the largest importer of Chinese tea while Russia is the largest tea output country from India and Sri Lanka. Thailand’s largest tea supply is Vietnam, Iran’s tea are mainly exported to Tajikistan. Japan and Argentina mainly exported to the United States. Indonesia exports to Malaysia. Kenya is the largest importer of Uganda and Burundi, while the largest export areas of Kenya, Vietnam and Bengal are the same as Pakistan. Malawi tea is mainly exported to South Africa. As an important tea-producing country, Sri Lanka’s tea export trade volume reaches to 1.609 billion US dollars, which is the world’s largest tea export countries. China and Kenya’s tea exports are 1.27 billion US dollars. India’s export volume of 660 million US dollars ranks the fourth place. The tea exports of Vietnam, Indonesia, Argentina and non-tea producing countries of the United Kingdom, Poland, Germany and the United States are more than 100 million US dollars.

3. China’s export tea trade situation analysis and countermeasures

China is the world’s tea industry. The history of tea production, the accumulation of tea culture and the wide distribution of tea producing areas which cultivates tea enterprises for the long time. And more, the number of practitioners in tea industry ranks first in the world. With the wave of global economic integration, China’s tea industry has developed rapidly. China is the birthplace of tea cultivation and tea processing, not only has a wealth of tea resources, but also have great production, consumption and import and export trade power.

China’s exports of tea exports decline in these years, its main factors in the following: First, the tea export prices are low. Due to the increase in production costs in recent years, or a larger increase in the suppression of overseas market demand, resulting in lower trade volume; Secondly, the lack of strong tea export brand support, more than 90% of domestic tea export products have low profit margins, so cannot mobilize the enthusiasm of enterprises. Third, the technical barriers in developed countries increasingly stringent. The European Union, Japan have harsh detection standards on tea pesticide. Fourth, the international situation. Russia’s economic situation is complex, coupled with the Western sanctions to make a substantial devaluation of the ruble, tea consumption sluggish; some countries such as Uzbekistan, tea trade cycle is long, slow back, business risk, corporate enthusiasm decline, leading to shrinking tea exports.

In short, China’s tea industry development rapidly in recent years. The tea exports, the amount of records, impressive achievements meanwhile exists hidden worries. The industry is facing many difficult bottlenecks. The tea industry comprehensive transformation and upgrading in China needs to lead the world trend of development trend of tea. Tea is not only a healthy drink, but also contains rich cultural connotation, so tea culture has a significant influence on tea consumption. China is the hometown of tea and its tea culture has a long history, we need cultivate more cultural meaning when exporting.

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