Brazil’s “Economic Value” reported on January 21 that although China is not the largest export destination for Brazilian coffee, it has become the fastest-growing export destination. In 2021, coffee exports to China increased by 65% year-on-year to 333,600 bags. In 2021, Brazilian coffee exports will total 40 million bags.
The Brazilian Coffee Exporters Council (Cecafé) sees “significant” progress in coffee exports to China. Exports to Colombia have also grown significantly, and while Colombia is also a major coffee producer, Colombia will import 1.1 million bags of coffee from Brazil in 2021, a 33% increase over the previous year.
According to a study by a local consulting firm, China already has about 330 million coffee consumers, more than the total population of Brazil and a 70 percent increase from nine years ago. The Chinese coffee consumer group is mainly 20 to 34 years old, of which 60% are women. Instant coffee (mainly made from the Robusta variety) remains the top choice for the majority at 52.4%, but roast and ground coffee has come in second at 36.5%.