In the context of the global economic slowdown and the downturn of the auto market, Chery Holdings Group handed out eye-catching “transcripts” of 745,000 auto sales in 2019 and a 6.9% increase in independent brands. Among them, the Group exported 96,000 cars, ranking first in the export of Chinese brand passenger cars for 17 consecutive years. So far, Chery’s global auto users have reached 8.3 million, of which over 1.6 million have been used by overseas users.
Open cooperation and embrace globalization
Behind the success of exports, Chery Group’s comprehensive upgrades in international cooperation, product quality, brand image, etc., have been one after another. The overseas “friend circle” is getting bigger:
In September last year, Chery Group and German Post subsidiary Germany Stuttgart signed a memorandum of cooperation at the Great Hall of the People in Beijing to jointly establish a joint venture company to enter the electric logistics vehicle market, which has become a story of Sino-German economic and trade cooperation.
Also in September, the Chery team won the 44th International Quality Management Group Conference (ICQCC) Gold Award in Japan, winning the highest honor of the International Quality “Olympics” for the “China Team” for the third time in a row.
In December last year, Chery won the “Top 20 Overseas Image of Chinese Enterprises” for the fourth time at the China Enterprise Overseas Image Summit Forum under the guidance of the State Council Information Office, the State-owned Assets Supervision and Administration Commission of the State Council, and the All-China Federation of Industry and Commerce.
She Chery also actively fulfilled her social responsibilities in her country, and supported local public welfare undertakings such as education, environmental protection, and people’s livelihood, which earned her reputation and trust. With the improvement of product quality and brand building capabilities, Chery has achieved a series of honors in the global market and has become a “Chinese business card” showing a new image of Made in China. Chery won the honorary title of “Most Popular Chinese Car Brand” four times in Russia, and won the Effie Award in Chile with the “Oscar” marketing award; Tiggo 3, Tiggo 5, and Arrizo 7 successively won Brazil, Chile, and other countries’ best models of the year; Tiggo also won the highest value preservation model in the market segment in Brazil.
In the future, Chery will continue to adhere to its internationalization strategy, focus on brand building, integrate superior resources of all parties, further accelerate global market layout through innovative marketing, optimize products and network structure, and lay a solid foundation for participating in global market competition.