In 2019, despite the adverse effects of slowing global economic growth and other adverse factors, China’s exports of mechanical and electrical products continued to grow against the trend. In 2019, China’s exports exceeded the 10 trillion RMB mark, reaching 10.06 trillion RMB, an increase of 4.4% year-on-year. During the same period, imports were 6.26 trillion RMB, a slight decrease of 1.8%. The import and export of mechanical and electrical machinery have obvious characteristics such as diversified export markets and the rapid growth of emerging products. The industry achieved a trade surplus of 3.8 trillion RMB throughout the year, an increase of 530 billion RMB from 2018. Among them, exports in December increased significantly by more than 10% year-on-year, highlighting the development trend of steady improvement of mechanical and electrical imports and exports, and laid a solid foundation for the future high-quality development of China’s foreign trade.
Optimize the layout of the international market, the “Belt and Road” has increased significantly
In the first 11 months of 2019, exports to countries along the “Belt and Road” grew by 6.5%, accounting for more than 27% of total mechanical and electrical exports, and exports to ASEAN, the Middle East, and Africa all increased significantly.
An enterprise in Zhejiang actively took measures to reduce costs and energy consumption, and increased research and development efforts through the only academician workstation in the industry to improve product technology levels. Costs and prices fell and rose to make room for tariff sharing with customers. Suppress the decline in export orders to the United States. Enterprises are actively expanding the “Belt and Road” market, and their exports to Africa will increase by more than 50% in 2019. Due to the use of acquired foreign brands, export prices and profit margins have significantly increased, and in 2019, we achieved a contrarian growth in export value.
Export of traditional products has slowed down, and emerging products have grown significantly
Goods with a large export volume such as mobile phones and computers are affected by the decline in global demand. Export growth in 2019 is weak or significantly reduced. Exports of new energy vehicles, wireless headphones, lithium-ion batteries, integrated circuits, photovoltaics and other emerging products have grown significantly. Among them, the export of wireless headsets exceeded 70 billion RMB, an increase of more than 80% year-on-year; the export of integrated circuit products exceeded 700 billion RMB, an increase of nearly 20% year-on-year. In the first three quarters of 2019, China exported 46.788 billion RMB of various photovoltaic products to the “Belt and Road” countries, accounting for 37.51% of the total export value of photovoltaic products. The “Belt and Road” countries have become China’s most important export market for photovoltaic products.
Accelerating the international production capacity layout and improving the internationalization level of enterprises
Facing the complex and severe environment of global economic and trade, mechanical and electrical enterprises generally speed up the international layout of production capacity, and improve the level of international business management through localized operations. Midea Group responds to the country ’s “Belt and Road” initiative and “going global” strategy, owns brands, teams, and assets in major markets, transforms from “Chinese exports” to “local operations”, and improves the company ’s global resource allocation and supply ability. In terms of manufacturing, through mergers, acquisitions, joint ventures, and self-construction, 34 manufacturing bases have been established in 13 countries overseas, and 28 R & D centers have been established in 11 countries worldwide, including 18 overseas R & D centers.
Deeply cultivate domestic and foreign exhibition services to help companies expand international markets
Throughout the year, 2,500 companies were organized to participate in 140 overseas professional exhibitions and exhibitions, including 22 new exhibitions, and the formation of emerging market brand exhibitions mainly in Brazil, Argentina, Indonesia, the Philippines, Russia, Uzbekistan, Algeria and other markets. Expand the international influence of Chinese independent brand companies and products, and help companies build a new overseas marketing system.
Transsion Holdings adopts a differentiated competition strategy and cultivates independent brands through continuous and large-scale participation in key exhibitions in Africa. Its mobile phones with long battery life and good self-timer effects are increasingly favored by African consumers, and their market share has been in Africa for 3 consecutive years. No. 1 in the market.
2020 is the final year of the 13th Five-Year Plan. The China Chamber of Commerce for Import and Export of Mechanical and Electrical Products adheres to the promotion of international cooperation in the Chinese mechanical and electrical industry as the center, is guided by the needs of members, gives full play to the role of the bridge between the government and enterprises, digs channels and gathers resources, and strives to create efficient and accurate foreign trade The service system makes new contributions to promote the development of the import and export of the mechanical and electrical industry.