In the global economic recovery difficult situation, in 2009 China’s automobile industry has made remarkable achievements in the world, becoming the world’s first national production and sales. In recent years, China’s macroeconomic sustained and rapid growth, steady improvement of living standards, due to the large population, per capita car ownership is still very low, huge purchasing potential has become the driving force behind the rapid growth of China’s auto industry, the automobile industry has become the national economy Important pillar industries. At the same time we should see that China can only say that is the world’s first production and sales, we have not become a global automotive power, China’s auto industry in the level of technological development and the world’s automotive power there are some gaps.
The automobile industry is one of the most important industries in economically developed countries. In the sense of the automobile industry development level is also a measure of a country’s level of industrialization, economic strength and scientific and technological innovation ability of the important symbol of the world’s major economic powers. Although the focus of economic development in developed countries has shifted to the service industry, electronic information industry and high-tech industries, but because of the important strategic position of the automotive industry, developed countries still attach great importance. The 16th National Congress of the Communist Party of China (CPC) put forward the grand goal of building a well-off society in an all-round way. As one of the pillar industries of the national economy, the auto industry, with its great potential in the domestic market, high industrial linkage, wide employment, Will certainly contribute to the promotion of the rapid development of the national economy and the achievement of the quadrupled strategic objectives. At the same time, the development of various sectors of the national economy, the continuous improvement of people’s living standards and the continuous improvement of infrastructure construction have brought rare opportunities for the development of the automobile industry.
1, sustained and rapid development of the national economy, urban home, the income of the people grew steadily.
2, after accession to the WTO, tariffs, new varieties of imported cars surge, the domestic automobile manufacturers have introduced new products, market competition is becoming increasingly fierce, car prices continue to decline.
3, the strategic restructuring of automobile enterprises significantly accelerated, through mergers and acquisitions with domestic and foreign industrial capital integration, to the direction of comprehensive cooperation, bigger and stronger enterprise groups, improve market concentration. 4, to speed up the development of independent intellectual property rights, the implementation of brand management strategy. In China’s automobile industry enterprises, foreign joint venture enterprises have been established research and development center for the joint venture for the development of the car made a lot of work.
5, in recent years, the world’s traditional automobile market has become saturated, the major multinational companies a serious surplus production capacity, increasing competition, corporate mergers and acquisitions and transfer of production capacity to developing countries has become a trend. Automobile parts production to a large number of Eastern Europe, Brazil, Mexico, East Asia and other regions, the transfer of vehicle production has also begun. The vigorous development and potential demand of China’s auto market, the low manufacturing cost of the automobile industry, the rich human resources, and the technical quality, and other factors, become the major automobile manufacturers competing development and transfer of production capacity of the region.