Based on the quantitative measure of the competitiveness level of tourism service trade in Shanghai, this paper studies the main influencing factors of international competitiveness of tourism service trade in Shanghai by using multiple regression analysis method. The results show that compared with the whole country, the export market share and trade competitive advantage index of Shanghai tourism service are superior, while the comparative advantage index is relatively weak. The number of inbound tourists, the number of days of immigration and the foreign exchange income of inbound tourism are The impact of different factors, but the original value of fixed assets in tourism, the number of employees, foreign star hotel number is a common factor. Shanghai can pay more attention to tourism trade in services, expand investment in fixed assets in tourism, promote the process of tourism enterprises, improved the staffing and other aspects of staff. Step to enhance the international competitiveness of tourism trade.
Tourism trade refers to the activities of a country or region tourism practitioner to use the control of tourism resources, tourism services to other countries or regions to provide consumers with travel services and reward activities (Dong Xiaolin 2007). Because the cost of exchange of trade in trade services is lower than that of goods, the development of tourism is widely regarded in the world, and the development of tourism trade is regarded as an important means to balance the balance of payments. Shanghai as China’s most economically developed cities, tourism services trade is an important part of its trade in services, in recent years, Shanghai international tourism revenue and inbound tourism continued to grow, improve the international competitiveness of tourism services trade, Shanghai “four centers” effect.
Based on the above analysis of the international competitiveness index of tourism service trade, it is found that the international competitiveness of Shanghai tourism service trade is relatively prominent in the TC market, and the RC index is not prominent in comparison with the national market. Tourism city, Shanghai tourism service trade international competitiveness will be weaker. The analysis of the factors influencing the international competitiveness of tourism service trade will play an active role in improving the international competitiveness of Shanghai tourism service trade and promoting the construction of “four centers” in Shanghai.