The status and competitive advantage of American apparel manufacturing industry

The status and competitive advantage of American apparel manufacturing industry

Since the beginning of the 21st century, the US textile and apparel industry have actively carried out structural adjustment under the competitive pressure of developing countries such as China, showing the characteristics of more differentiated products, miniaturization of enterprises, flexible production technology and liberalization of trade policies. At the same time, due to globalization and offshore outsourcing strategies, the size of the domestic textile and garment manufacturing industry has gradually shrunk. Most of the existing textile and garment enterprises have withdrawn from the production process and transformed into traders and brand manufacturers. With the implementation of the US manufacturing return strategy in recent years, the US textile and apparel industry has shown obvious signs of return.

The data shows that although the scale of growth is not large, the signs of returning to the US apparel manufacturing industry in recent years are more obvious. From 2013 to 2016, fixed-asset investment in the US apparel manufacturing industry increased by 5% to $301 million. The new investment report also shows that with the adoption of more labor-saving new technologies, US apparel manufacturing investment may increase.

In terms of apparel shipments, although it reached a record low of US$11.5 billion in 2014, and the growth rate in the next two years was small, the US apparel manufacturing industry experienced the first positive growth trend since 1998, reaching It is $12.5 billion. According to the American Apparel and Footwear Association (AAFA), in 2016, domestic industrial production of clothing in the United States was 603.8 million pieces, accounting for 2.8% of total apparel consumption in the United States in 2016.

According to a survey of American fashion companies by the American Fashion Industry Association (USFIA) in 2017, 61% of respondents indicated that their purchases in the United States were less than 10% of their total purchase value, and 21% of respondents indicated that they would In the next two years, purchases from the United States will increase, and 10% of respondents said they may reduce their purchases in the United States. In contrast, McKinsey’s 2017 survey is more optimistic about the return of the US apparel manufacturing industry. According to research, more than one-third of US apparel companies’ chief procurement officers said they would consider “back to shore” more. Reshoring) strategy.

Although these survey data do not clear the signs of a large-scale return to the US apparel manufacturing industry, it can be shown that the “back-to-shore” strategy has become part of the overall strategy of supply chain strategy adjustment and diversification for many apparel companies, especially in customizing and delivering. In the short period of time, luxury goods, etc., the US clothing manufacturing industry is extremely competitive.

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